Business Plan

RTWT YEAR 1 BUSINESS PLAN APRIL 2016 – MARCH 2017

RTWT SET UP/ON-GOING ACTIONS

  • Complete office and systems set up in Ely Court
  • Build Membership further and develop contacts database
  • Develop RTWT website and social media
  • Undertake town centre health check/survey to understand priorities
  • Board meetings held and minutes prepared
  • Prepare Annual Report for Board including financial information
  • Explore external funding opportunities/submit bids

A CONNECTED TOWN

  • Develop a Communications Strategy for RTWT via newsletter/website/twitter etc
  • Develop working relationships with businesses and networks across the town

A GREAT TOWN FOR BUSINESS

  • Promote existing business and support business start-ups using networking events and skills/training opportunities
  • Engage with TWBC on consultations e.g. Phase 2 Public Realm improvements, Local Plan, town centre planning applications
  • Prepare quarterly summary Business Intelligence Report for Members/Associate Members
  • Host quarterly business networking events / Christmas event

A SUPERB DESTINATION

  • Manage the grant funding for the Shopmobility scheme
  • Work with partners to provide improved traffic and parking information

A STRONG & UNIQUE BRAND

  • Agree co-ordinated Marketing Plan for the town centre
  • Year round promotion for town centre via social media e.g. Calendar of events
  • Tunbridge Wells in June campaign – possible leaflet, Twitter, Web Campaign for 2017
  • 2016 Christmas campaign including lights and switch-on
Fenwick Cripps Berkely AXA Assembly Hall Markerstudy Trinity TWBC WWT Index Dandara G Collins Arriva RVP Target TS&P